YOUR PRIVACY IS IMPORTANT TO US
This Website Privacy Notice describes our commitment to protecting your privacy as a visitor to www.purecali.com
We do not sell or rent personally identifiable information received through your interaction with this Website. We share such information with third parties who are assisting us in completing your purchase transaction and then only under written obligations of confidentiality. If you need to contact us, use the Contact Us link at the bottom of this page. If you have privacy or data security related questions, contact the representative identified at the end of this Website Privacy Notice. If billing or shipping information you provide to us is incomplete or incorrect, we will attempt to contact you for confirmation. In this case your order will not be shipped without confirmation.
PURE CA/Li may make changes to the information contained on this website or the products described on this website at any time. PURE CA/Li reserves the right to make changes to our Privacy Statement at any time, without notice.
Types of Consumer Data Collected and Used
Site Visitor data
PURE CA/Li routinely gathers data on activity at this Website, such as how many people visit the site, the pages they visit, where they come from, how long they stay on the site, etc. The data is collected on an anonymous basis, so no personally identifiable information is associated with the data. This data helps us improve your online shopping experience, including the site content and overall usage. The information is not shared with other organizations for their independent use.
Collecting and using personal information
We may disclose personal information to any person performing audit, legal, operational or other services for us. We will use information which does not identify the individual for these activities whenever feasible. Information disclosed to vendors or contractors for operational purposes may not be re-disclosed to others by such a vendor or contractor.
Use of Email
We may use a third-party vendor to help us manage some of our e-mail communications with you. While such a vendor may have access to email addresses, the vendor may never use them for any purpose other than to support our communication with you on our behalf. When you click on a link in an e-mail, you may temporarily be redirected through one of the vendor's servers (although this process will be invisible to you) which will register that you've clicked on that link, and have visited our Website or opened our email to you. Even if you have given us permission to send e-mails to you, you may revoke that permission at any time by following the "unsubscribe" information at the bottom of each such e-mail.
Comments or questions sent to us using e-mail or secure messaging forms may be used for PURE CA/Li promotional purposes. We will archive your messages once we have made our best effort to provide you with a complete and satisfactory response. Transmittal of emails to this web site may not be private. You grant PURE CA/Li and its designees the unrestricted right to use, reproduce, modify, translate, transmit and distribute any information or material you supply or communicate to the web site via such postings in any medium now in existence or hereafter developed for any purpose.
Web Site Links
This web site may provide links or references to other sites. PURE CA/Li cannot be held responsible for the information, products or services obtained on such other sites and will not be liable for any damages arising from access to such sites. Any links to other sites are provided merely as a convenience to the visitors of this web site and any inclusion of such links in this web site does not imply an endorsement or warranty of the linked sites or their content, products or services. Visitors are cautioned that linked sites are governed by their own use and privacy policies, so visitors linking to such sites should make sure to visit the appropriate pages of those sites to determine what policies will apply.
Web Log Files
We may collect and log the IP address of each visitor to gather aggregate data on visitors to our site and how our site is being used. We do not associate IP addresses with any personally identifiable information. These logs may contain: the Internet domain from which you access the site (such as aol.com; abc.org; etc.); the IP address which is automatically assigned to your computer when you get on the Internet (a static IP address may be identifiable as being connected to you, while a dynamic address is usually not identifiable); the type of browser and operating system you use; the date and time you visited the site; the pages you viewed on the site; and, the address of the website you linked from, if any.
All web logs are stored securely, and may only be accessed by PURE CA/Li authorized employees or designees on a need-to-know basis for a specific purpose. PURE CA/Li may use web log information to: help us design our website; identify popular features; resolve user, hardware and software problems; and to make the site more useful to visitors.
A session cookie is temporary and expires after you end a session and close your web browser. We may use session cookies to tailor your experience on our website, maintain your signed-on status as you navigate through our features.
We also may use persistent cookies that remain on your hard drive after you've exited from our website. There are several reasons including when you give us permission to remember a feature about you when asked by the website, such as your geographic location. In that case, we place a persistent cookie on your hard drive so that the next time you visit us, we won't have to ask you for that information again. If you've given us permission to e-mail you, we may place a persistent cookie on your hard drive that will let us know when you come back to visit our site. Persistent cookies will not contain any personal information about you.
Use of Data related to evaluation of the Website Services
We will periodically ask visitors to complete surveys asking about various topics featured on the Website. Our surveys may ask visitors for demographic information such as age, gender, and occupation. We use survey information for market research and quality improvement purposes, including helping us to improve your online shopping experience. In addition, users giving feedback may be individually contacted for follow-up at their discretion. Demographic information and web log data may be stored for future research and evaluation.
Applicable Law and Jurisdiction